A creative approach to career and life coaching

A background in design and exceptional creativity sets Flo apart.The combination of curiosity and wit gets to the heart of any problem and then to the solution. It’s a confident and pleasing process

About Flo

As a coach, Flo helps individuals maximise their success in life and business. She has run her own design studio for more than thirty years, creating some of the best known and successful brands in retail, food, cosmetics and perfumery.

Flo’s record of success with varied clients comes from an ability to understand and develop the essence of a brand. Untangling beliefs and values defines the outcome.

It is Flo’s belief that it is only when you uncover these attributes in a brand that you can really deliver solutions that help businesses grow.

Any successful brand tells a compelling, but honest, story about itself. And Flo’s conviction is that it’s the same with people.

Uncovering what makes people special, different, desirable and exciting, understanding their true identity can deliver exciting and often unanticipated results.

Working with Flo

Good relationships are built on trust and a genuine connection. I offer a free 30 minute consultation so you can get an understanding of who I am and a sense of how I work and if we’ll get on.

Following this conversation, I will have a better understanding of what support you are looking for and can advise you on the approach we might take. The majority of my clients commit to a block of six sessions over a matter of weeks, but there are no rules. Everyone’s needs are different. For some people, a more intensive approach is needed for urgent or time-sensitive problems.

If, after our initial consultation, you feel I am not the right coach for you, I will be happy to recommend others coaches who might be able to support you.

Wherever you are.

Whether you prefer to speak in person at my London-based studio or check-in from anywhere in the world for online meetings, we can find a solution.

What I Do

Revamp Your Brand

Looking for a career change?

Unsure about your next move or looking for that dream job, coaching will help you identify your own set of beliefs and values, what makes you special, different, desirable and exciting, providing you with the confidence to revamp your brand and career.

Reinvigorate
Your Brand

Doubting your ability at work?

Anxious about achieving that next promotion or succeeding in your current role, coaching will help you reconnect with your inner confidence and strength.

Refresh
Your Brand

Stuck in a rut?

At home or work, coaching will build your confidence and help you find direction, providing you with the tools and techniques to refresh both your thinking and your personal brand to unleash your full potential.

Refocus
Your Brand

Lacking goals?

As a life and career coach I’m committed to helping individuals maximise their potential and happiness in life. Coaching will provide you with the tools to evolve your current thinking and address any thinking which is blocking positive outcomes

A little more insight
into me

I studied art and design at the LCC and on graduating immediately joined a large international design practice where I ended up running the studio. It was there that I met my husband Stephen, with whom I have two amazing children, both of whom are married. We live in Central London where I’m still trying to create a Mediterranean garden, with limited success. Aside from my family and friends, I love drawing, food and travel, passions which I used to combine by illustrating cook books.

I have a BA in art & design, an accredited diploma in transformative coaching with the International Coaching Federation and have studied psychodynamic counselling.

Testimonials

“When I felt stuck, Flo was able to inspire me out of the routine I’d made. I’m now far happier, able to find the joy in my work and seek out the small pleasures that make life larger and more fulfilling”
“Flo has shown this sceptic how valuable it can be to spend time with a coach. It is such a gift to have someone who will simply listen and then ask you to say more, or go deeper, or ask questions to get you thinking from a new perspective. Flo has a talent for pointing out connections in your thoughts and ideas that you hadn't seen before, and asking you the kinds of questions that help you to work out your own solution to the issue or topic on which you've been dwelling. I find it very easy to share my honest thoughts with her, which betters our conversations. She is delightful to speak with, and a lovely person. Thank you, Flo!”
“I absolutely loved working with Flo for around 6 or so weeks, and can’t believe how much confidence I grew and how far I came in that short time. It was really easy to work with Flo and after each session I felt equipped with next steps and actions to take my goals forward and drive progress. Flo was kind, considerate, and provided really helpful challenge to overcome patterns that I had fallen into and allowed me to change my mindset more and more with each session”

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